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Willowby Wedding Dress Trunk Show

Willowby Wedding Dress Trunk Show

Sugar, Spice and Everything Willowby nice! The wedding dresses in the Willowby Trunk Show are just what you need right now!

The sweetest looks from the Willowby bridal collection have graced our shop and will have you feeling like you’re on cloud 9.

Feeling like a princess on your wedding day is something every bride has thought about. I don’t mean a kitschy, childhood vision of Cinderella. I’m talking about a mature, modern bride, feeling like the most stunning woman in the room, marrying the person of her dreams. As I was sorting through all of our Willowby Trunk Show arrivals, all I could think about is how these wedding dresses are the epitome of a sweet and romantic 'princess' vision translated for the millennium.

Willowby Jewel Dress Troy Bridal Store


Willowby #57711 “Jewel”
Spring 2017 Collection
Retail Price $1,170
| A-Line dress with Ashbury Lace Scallop, Deryn Trim, and English Net. Halter straps with keyhole back and sweep train.|

 “Jewel” immediately caught my eye when the Willowby trunk show dresses arrived as it’s such a charming gown. You have your English netting in a clean a-line cut, but the placement of the lace trim and the keyhole back really make it standout. In every sense of the word, this dress said “sweet” and I knew I had to have model, Liz, wear it down the street to one of my favorite downtown Troy locales and very appropriately named, pastry shop, Sweet Sues. Jewel just has something innocent and yet classically bridal about its look. It’s the apple pie of wedding gowns, but with a secret little ingredient! ;)

Willowby Jewel wedding dress troy bridal shop

The "Rorain", another of my favorites in the Willowby trunk show, also has a very soft, sweet princess look but in a completely different way than "Jewel." This dress comes in what Willowby has named “porcelain pink” and to me, it's the ultimate charmer. When I put Liz in this gown, it was like she was floating on a cloud. And I must say, with her natural red hair, I personally was obsessed with the blush tone on her. A-line with a tulle skirt and a lace bodice complete with a sweetheart neckline. There’s no going wrong with this beauty. This is your classic princess wedding dress with a modern twist and complete ease. Add any accessories, flower crown, lace trimmed veil, pearl belt, you get the idea, to complete your personal touch. We just went with cupcakes! Rorain has the quintessential Willowby elements - light, classic, with just the right touch of dreamy! I just love it!

Willowby Rorain wedding dress troy bridal shop

Willowby #56724 “Rorain”
Spring 2016 Collection  Retail Price $966
| Natural waist, A- Line dress with Natalia Lace Motif, Soft Netting, and tulle. Strapless sweetheart neckline. Porcelain Pink. |

Willowby Rorain wedding dress troy ny bridal shop

As you can see, Willowby does soft and airy, while never allowing you to get bored looking at their masterpieces. We have these two amazing Willowby Trunk Show dresses and many, many more from Willowby for only a limited time. So make your appointment today as these magical beauties will be leaving us October 29th. And p.s. while you're down here, may I suggest a pop-in at Sweet Sue's for a nibble and cup of tea. You may just find two new loves in one day!

Until next time!

Love Story Welcomes Willowby

Love Story Welcomes Willowby

I am so excited for the start of our Willowby by Watters Trunk Show today. We've received over 30 gowns and bridal separates from Willowby for the Trunk Show. I know crazy right! The store is overrun with soooo many gorgeous dresses right now I can't help but feel giddy. I just can't wait to see the faces of our brides as they open our door. I can't help but think they're going to be just as impressed and excited for this event as I am. 

Willowby is one of my favorite lines for Fall as it epitomizes the dreamy, ethereal bohemian look so many of our brides want for their wedding day style. I love the unique design elements such as mixed fabrications, lace overlays, layers and layers of tulle and hand-beaded embroidery. Whether you’re a bride with laid-back style or you’re looking for a more fashion-forward edge, I promise you these Willowby collections have something you'll fall in love with. 

In this week's blog I've picked out a few of my favorite looks from the Willowby Trunk Show pieces with an emphasis on showcasing how you can use separates to create your perfect wedding day style.

Separates for wedding attire are all the rage right now, forget the Kate Middleton wedding inspiration, crop tops are taking over. It is certainly not for every bride, I’ve heard all sorts of opinions and I think we are still trying to grasp the idea of not being traditional in the bridal gown sense. I personally, love the look. I think it can be perfect for the more casual bride, and can certainly be played up in formality too. I’ve also encountered a few brides that fear it may be too non-traditional for them but do love the idea, and it’s perfect for an outfit change if you’re looking to mix styles and change on your wedding day. Plus, wear the crop top with a cute skirt for your anniversary date night next year, or throw on a nice blouse and your leather jacket with the skirt. Or, honeymoon outfits...boom multiple uses, and still sentimental when you look back at the pictures of you in them each time you wore them.

Lets first talk about this Amora skirt. It is such a clean, soft look that you can play with tops to change up the style and overall look that you’d like to achieve. Light and so easy to wear you will never have to worry about being uncomfortable on your wedding day. Run through the cobblestone streets, climb up flights of stairs to your reception, be whisked away into a meadow to exchange your vows or dance the night away. It’s all possible in this skirt, and you’ll look so graceful doing so.

The Lanikai top..well I'm in love with this too ;) The lace is light and airy, you will not worry about movement or comfort level in this. And don’t worry about the long sleeves, they're breathable. You can even get the lining in an array of colors, so pair it with any bottom you’d like! Pair these pieces with the right accessories, and you can allow for easy and immediate changes in the style and even formality of your bridal look.

Now lets move to this shrug! It's by far one of my favorites to play with on the brides! I know what you’re thinking, it’s definitely SOMETHING. That something is fun. It’s not just for the funky, off beat bride, I’ve seen this paired with so many different styles of dresses, it’s insane. Every time I've styled this on a bride, her dress took on a whole new look. And if you need a light cover up for your big day, why not have fun with it? It’s so light and soft, with the delicate long ostrich feathers that make up the texture of the vest. With the instant change this vest gives you, think of it as two outfits for your wedding day. Anyone from Mae West to Cher would love this top. This works with any season, any style; winter/ glam, springtime/ edgey. It’s unbelievably versatile, and you will fall in love when you see it on. And as we mentioned above, this piece has lasting power beyond your wedding day. Date night with a pair of jeans and cage booties? Need I say more!

And last but not least this week, the Inez gown. This low-back stunner (yes you will leave them completely wow'd as you walk down the aisle) is revealing in the most elegant way. Complete open back with spaghetti straps that come down just around your shoulders. It has such a smooth and flattering fit on a bride. The consistent re-embroidered lace all down this dress creates a clean shape. These delicate feminine details ooze charm. The dress speaks for itself when you slip it on.

The fit and flare cut is flattering on almost all women, and the fact that the dress has a silky liner and is virtually weightless makes it even better. Basically you’re going to feel like you’re floating around in a sexy, floor length, satin slip (but not showing it all off). It doesn’t get any more romantic and beautiful than that. Well, at least in my book. The sweep train gives you just enough flair without any added weight or too much going on. Three words; simple, classic, and sexy.  

As I sink back in my chair and look around at all these amazing Willowby pieces in the shop, I know our brides are going to be very, very happy.  

Until next time! xoxox Skye







Details on images above

Willowby By Watters #55612 “Amora” Skirt
Retail Price: $651
| Layers Ivory Soft Netting and Tulle and lined in Stretch Satin. A line silhouette with a natural waist and sweep train|

Willowby By Watters #56115 “Lanikai” Top
Retail Price: $428
| Zuzu Lace, Stretch Satin Lining. High neckline, long sleeves|

Location:  Peck's Arcade  Beauty/Hair:   Alexandria’s Beauty Salon    Model:  Sarah Watson    Photographer:  Andrew Franciosa

Willowby By Watters #56901 “Merapi” Vest
Retail Price: $651
| Ostrich Feathers, Stretch Poly Charmeuse Lining. |

Willowby By Watters #54107 “Inez”
Retail Price: $1,302
| Re-Embroidered Lace, Stretch Poly Charmeuse Lining fit and flare. Spaghetti straps, v-neck, dropped waist with a sweep train. |

Location:  A Love Story Bridal, 188 River St., Troy, NY          Beauty/Hair:   Alexandria’s Beauty Salon   Models:  Michelle Murphy & Nicolle Muldowney          Photographers:  Keith & Meghan Hitlin of Hitlin Photography Inc.

It's Official, Love Story is Open!

It's Official, Love Story is Open!

We're open! Last Thursday, we officially opened the doors to Love Story. Our morning started with a ribbon cutting with Troy Deputy Mayor Monica Kurzejeski and members from the Mayor's Office, the Downtown Troy Business Improvement District and Rensselaer County Regional Chamber of Commerce.

We then were local celebrities and did a quick interview with Dan Bazile of Channel 13 news

Love Story Channel 13 News Albany Interview

After some mad last minute prepping, we finished the day sipping champagne, jamming to tunes from Music Man Entertainment, hitting up the Elario Photo Booth and chilling under the stars with great friends at our launch party.  We are extremely thankful for all the love in support of from our family and friends ! We would not be here with out you. Special thanks to Jess Carley, Brooke Chaffee-Zayas, Skye Ogren, Elario Photography, Music Man Entertainment, Linda Conley Photography, Jenny C Design, Flowers by Pesha, Brown's Brewing Co, B-Rads Bistro, Jenna's Salon, Pecks Arcade, The Placid Baker, Pretty Polite Print BoutiqueRenaissance Hotel Albany, and Weather Wood. xoxo Lisa & Janet